In this election cycle in Texas, suburbanites, self-described ideological moderates, Hispanics, and political independents have emerged as important to the final electoral outcome and thus, to the campaigns because of their relative size and the fact that, as we show below, each includes substantial numbers of members of both parties. One consequence of this combination of size and partisan mixture is that even if targeted messages fail to persuade voters to cross party lines, these messages still have the effect of resonating with a campaign's own voters, amplifying the overall effort to increase their turnout.